sherman5gardner's Blog

The G-Star Raw brand was launched in 1989 within the Dutch town of Amsterdam. These were originally called Gap Star but changed their name shortly after launch as they believed it stood a more international feel. In 1996 G-Star launched their Raw denim concept to critical acclaim. The concept behind the road was simple yet cutting edge, they died the denim cotton as normal throughout the manufacturing process, but sold they because they were as opposed to treating all of them with preserving agents. This meant that upon washing the jeans consumers would start to see the colour change and the jeans shrink, they developed the name Raw since the jeans were essentially raw untreated products.
The brand is revolutionary with its jeans collection and uses stitching, extra pockets and buttons to provide each style an extremely unique look, many other denim brands have attempted to copy their styles but have not come towards the originality while focusing of G-Star jeans.
Their selection of jeans is vast with every cut and colouring available and so they even use organically produced cotton to make a new selection of jeans. Many pairs from the their jeans feature the 96 logo, that takes its name from the year they launched the Raw range that they are famous.
G-Star produce both menswear and ladies wear collections and many recently are creating a line of clothing for kids. Their three flagship stores can be found in Ny, Australia and their country of foundation The Netherlands.
G Star Jeans
G Star Jeans
G Star Jeans

The G-Star Raw brand was first launched in 1989 within the Dutch town of Amsterdam. These were originally referred to as Gap Star but changed their name right after launch because they believed it had a more international feel. In 1996 G-Star launched their Raw denim concept to critical acclaim. The concept behind the line was simple yet innovative, they died the denim cotton as normal throughout the manufacturing process, however sold the jeans because they were instead of treating all of them with preserving agents. This meant that upon washing they consumers would start to see the colour change and also the jeans shrink, they created the name Raw because the jeans were essentially raw untreated products.
The brand is revolutionary with its jeans collection and uses stitching, extra pockets and buttons to give each style an extremely unique look, a number of other denim brands have attempted to copy their styles but haven't come near the originality and focus of G-Star jeans.
Their selection of jeans is vast with every cut and colouring available and so they use organically produced cotton to make a new array of jeans. Many pairs from the their jeans feature the 96 logo, that can take its name in the year they launched the Raw range for which they are now famous.
G-Star produce both menswear and ladies wear collections and many recently are creating a type of clothing for children. Their three flagship stores are located in Ny, Australia and their country of foundation Holland.
>G Star Jeans